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Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing

Overview

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,200 per month
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Product Demos

Demo: Microsoft Dynamics 365 Marketing - Marketing Forms

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Demo: Microsoft Dynamics 365 Marketing - Email Marketing

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Product Details

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing Integrations

Microsoft Dynamics 365 Marketing Competitors

Microsoft Dynamics 365 Marketing Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing starts at $1200.

Orbis and Aprimo are common alternatives for Microsoft Dynamics 365 Marketing.

Reviewers rate Support Rating highest, with a score of 6.

The most common users of Microsoft Dynamics 365 Marketing are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(34)

Attribute Ratings

Reviews

(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
My organization uses Microsoft Dynamics 365 Marketing in order to manage all of my organization's customer information across the organization. Further, we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing enables my organization to run a more professional marketing strategy.
  • Customer data management
  • Lead management
  • Campaign strategy design
  • Overall usage has so many options
  • Its user interface is a little confusing
  • A little expensive
Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
  • Less customer information overlap
  • More efficient marketing
  • More dynamic marketing strategies
Microsoft Dynamics 365 Marketing is better for organizations that already use Microsoft products. Microsoft Dynamics 365 Marketing is extremely well suited for keeping customer information across the entire organization. Microsoft Dynamics 365 Marketing is also better at creating a better user interface for creating complex marketing strategies with various options for each user interaction.
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Kimberly Yolitz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.
  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to Hootsuite where you can post/schedule posts.
It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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